22 May 2012

Good News vs Bad News : the sentiment analysis tool that can change buzz monitoring practices

Across news sites, social media platforms, blogs and forums, customers are responding to what companies are doing every minute, but do we really know what they are saying ? As professionals we have all come across buzz monitoring or sentiment analysis tools to help us uncover the weak signals from the strong ones, but how usable are they ? 
You could be a trader looking for a quick and timely overview on the company you’re about to invest in, or a researcher wanting to understand the current landscape around a brand, the requirement for a tool that is usable and time efficient will be the same in most cases. 
That’s where Good News Vs. Bad News can help. "GoodNews Vs BadNews" is a free browser-based app that enables marketers, publishers and businesspeople alike to discover the positive and negative sentiments around their brand. The technology powering the application is comprised of a staggering 8 million lines of code and is used across the world by companies ranging from Microsoft to Motorola.

Source : LangTechNews

No comments:

Post a Comment