Across news sites, social media platforms, blogs and forums, customers are responding to what companies are doing every minute, but do we really know what they are saying ? As professionals we have all come across buzz monitoring or sentiment analysis tools to help us uncover the weak signals from the strong ones, but how usable are they ?
You could be a trader looking for a quick and timely overview on the company you’re about to invest in, or a researcher wanting to understand the current landscape around a brand, the requirement for a tool that is usable and time efficient will be the same in most cases.
That’s where Good News Vs. Bad News can help. "GoodNews Vs BadNews" is a free browser-based app that enables marketers, publishers and businesspeople alike to discover the positive and negative sentiments around their brand. The technology powering the application is comprised of a staggering 8 million lines of code and is used across the world by companies ranging from Microsoft to Motorola.
Source : LangTechNews