As we know, social media monitoring or buzz monitoring is used in many sectors such as marketing, after-sales services or opinion polls. In 2010, Tweetminster has realized an analysis on buzz generated on Twitter about the British national elections. With a margin of error of 1.75%, the tool has shown a more accurate results than wellknown companies like YouGov145. This event had launched a debate on the reliability of measured data through social medias and on the possible correlation between the buzz generated and people's opinions.
Today, Bristol Social Media analytics company track Scottish Independence. What are people saying about Scottish Independence on social media? This has been an issue since the Act of Union was signed in 1707 – or even before that, going back to the Declaration of Arbroath in 1320 or the Battle of Bannockburn in 1314. Now the Scottish National Party Government in Edinburgh is planning to hold a referendum on Independence in 2014.
But is this relevant to people in Bristol? Churnbar, a Bristol-based social media monitoring and text analytics company, have produced a report on seven weeks of conversation in social media and online news, which shows that the issues raised by Scottish Independence could affect people south of the border.